When the Owner and Founder of Whiskingbabe, Ghazal Zorriasatein, started her online baking business in December of 2020, she made sure that all the desserts she offers are homemade and made with fresh fruits and no food colouring.
While making sure her desserts are made to perfection with attention to detail, for Zorriasatein, it wasn't until after completing one of her school projects in business at the University of Windsor that one of her professors encouraged her to continue with it and make her business a reality.
"That was the first spark. Once I graduated from the university, I had a plan to run my own cafe, but then Covid hit, and I had to change my original plan to an online dessert shop," she shares. "Whiskingbabe was created in Dec 2020, and my mom is an essential part of Whiskingbabe. She is Whiskingbabe's sous- chef."
Born in Shiraz, Iran, Zorriasatein also holds a Bachelor's in law from back home and is a published poet.
"I published my poetry book, which is a collection of Haiku and modern poems in Persian. It's called "The world calms down when I braid my hair," she explains. "I would also love to translate it to English as soon as I get the chance. I graduated with an Honours degree in Bachelor of Commerce from the University of Windsor. I am currently a full-time TD Personal Banker, and I also manage my small business after my work at TD."
Offering many desserts like cheesecakes, mousse cakes, healthy chia seed puddings in different sizes and shapes, Zorriasatein explains that she is very grateful for her amazing customers, businesses, family, and friends who always supported her small business.
"Word of mouth is an essential part of my business success," she says. "On top of that, I promote my business on my Instagram and Facebook page by creating discount cards and publishing posts and stories and through advertising businesses."