For Owner and Photographer of Kyra Lyn Branding and Consulting, Kyra Cole, she finds it essential to help her clients tell their stories through her work and services.
After her journey began as a photographer ten years ago, Cole was working in the tourism industry when they needed advertising and marketing photos. That's when she decided to take some herself.
"I had a fairly nice entry-level DSLR at the time, and my boss liked my work so much she asked me if I wanted to do all of the photography for the department," she shares. "It all kind of snowballed from there. I took some college photography courses, some masterclasses and practiced for years to define my style. I shot weddings for many years before I transitioned into branding."
While offering many different digital services, Kyra Lyn Branding and Consulting is here to support you and your business in every way they can, whether by helping you build your online presence or by capturing your business through visual imagery.
"I think what is important to me is helping my clients tell their stories. In particular, highlighting the stories of women and people who are underrepresented in the business world," she explains. "Photography can say so much, and help people see themselves more confidently, and elevate their brands."
Before getting into photography, Cole completed her Bachelor of Arts and Master of Arts in history (specifically Canadian Gender and Oral History) and a Bachelor of Education Intermediate-Senior.
"I'm in the process of finishing my ECD (Economic Community Development) certification and also have my technical certification in Native Development," she says. "Most of my career has been spent in Municipal Economic Development/Tourism or Destination Management. I've worked with Chatham-Kent Tourism, Tourism Windsor Essex Pelee Island, Parry Sound Tourism, and the Municipality of Leamington. All of these jobs were to support business growth and economic development, and it ended up being such a beautiful synergy for my branding business."
Cole explains that a lot of planning goes into a branding session for their clients, working alongside a team of very talented individuals.
"We have a discovery call with the client to understand them, their business, their clients, how they will use their images, and how the services KLB offers can support their goals," she shares. "We talk about more than outfit and location; we get to the heart of their messaging.
Describing herself as driven, passionate, and kind, Cole shares what empowers her daily: doing values-driven work, being surrounded by kind and motivated people, and her family and friends. To learn more about Kyra and her team, check out their website at kyralynbranding.com