This social media expert has taken Windsor by storm with her creative and compelling media ideas and her journey of how she got where she is today.
When 20-year-old Nichole Howson was waiting eagerly for her semester at St. Clair College to start, she decided to put an ad on Kijiji for social media management. She ended up getting her first client in the first three weeks after the ad was posted.
"It was one of those moments where it was like, wait, did that just really work out the way it did," Howson shared. "I finished my schooling for Business and Marketing, and by the time I graduated, I had enough clients that it didn't make sense for me to get a traditional 9 to 5 job somewhere."
Just like that, in 2014, Howson was in the field of helping businesses of all sizes achieve their online marketing goals with her business, AIM Social Media Marketing.
At AIM, they create a plan with innovative marketing strategies to resonate with today's consumers but recently just added services in the last three months working with other social media managers and helping them with their online presence.
"Every client looks a little bit different but helping manage their online presence is our top priority," Howson explained.
With her business's success, Howson finds that learning about self-care has helped her a lot throughout her busy days.
"We talk about self-care all the time, and honestly up until two years ago, I used to roll my eyes whenever someone talked about self-care, because I'm like, I don't want to take a bubble bath," Howson explained. "I just didn't understand what that looked like and how it can look different for every single person."
Howson, who was hospitalized last year for being suicidal, explained one of the main rules she learned before leaving the hospital is that she was not allowed to work after 6 p.m.
"I was waking up early and staying up until one or two in the morning, and I was burning myself out," Howson shared. "It just wasn't healthy, and that was one of the rules that needed to be set in place for me, and honestly it was one of the best things I've done, it's a good practice for anyone that's in business; it's ok to take time for yourself."
For more information on AIM Social Media Marketing, head on over to their website aimsmmarketing.comfor more information.