Owner and Operator of IncluSVBeauty, Salem Berhane's vision and passion is to support those who want to learn how to embrace their natural hair with confidence. When she opened her salon in August 2020, Berhane gave the public a one-stop-shop to get all your hair needs, products and services under one roof.
What has been a passion of hers for a long time was that she knew she wanted to satisfy her clients' needs, which enriched her with the desire to help people who might not know how to manage their hair. As she describes the hair on your head as "a crown," Berhane is all about protecting that crown with love.
"The name IncluSV came from my late brother who passed away from a senseless act of violence in Toronto," she shares. "I used the name because it was so fitting to my vision of an all is welcome space, for all your hair needs. As you enter the shop, there is a picture of him behind the cash register. He is the first thing I see when I walk in and the last thing when I leave," stated Berhane.
While IncluSV Beauty Solutions supplies the community with beauty products and natural hair services, Berhane makes it her mission to make sure every client leaves happy.
"When it comes to entrepreneurship, the only thing I can say is that, if you can think about it, you can achieve it," she shares. "Know that the only thing that can get in your way is the discipline, but also you need to know your WHY."
Although COVID has closed her physical space for service, Berhane is still selling her beauty products and hair extensions on her website.
"The lockdown has affected my business tremendously," she explains. "Not only on a business level but also our clients are suffering; they miss getting their hair done in such an environment that they felt comfortable in."
Within the upcoming month, Berhane is also excited to participate in some other personal projects.
"I am also a co-founder of a grassroots organization called Family Fuse," she says. "We empower Black-Canadian Parents, Guardians and Caregivers to support their children in education."
Describing herself as authentic, adventurous, and ambitious, this wonder woman feels most empowered because of her five F's that she lives by.
"First and foremost, the almighty God keeps me going," she says. "There are five F's that I live by, my Faith, my Family and Friends, they are my huge supporters, my Finances, although this is not a get rich quick industry, because it was long overdue for a city like Windsor, we have been doing well, and the last thing is Fun. When you love what you do, it becomes less of a job and more enjoyable."