For Owner and Operator of Sway&Co, Sway Atallah, it has been her ultimate mission to help women around her rise up, from breaking barriers of inequality to surviving hardships.
When Atallah began her Women's Activewear Brand, it was nothing more than a dream, but it soon became a reality when she wrote it down on paper.
"It was in the middle of the pandemic, in the midst of winter. I was up into the wee hours of the night with a newborn; the thought of doing something so empowering and so much hard work seemed like perfect sense," she shares. "I am a mother to two beautiful little girls. So the thought of being their example of what women are made of, everything just came together that night."
Offering different types of women's activewear, Atallah's brand is all about comfort meeting fashion. So whether you are heading out to complete your errands, ready to get a sweat session in, or simply lounging - they have you covered.
Sharing that she always feels her happiest when she can give back, Atallah explains that although her company may be new, she is consistently counting her blessings and ready to jump into action when the opportunity arises.
"Back in December, we sold our "Mariam Shirt" with $5.00 from every purchase going to a family in need that holiday season," she says. "We were able to double our count towards the end as we were able to give a family a nice Christmas. Then, in March, we created a shirt called "Call me FIERCE!". All proceeds from that shirt were put into gift cards along with a bag full of shirts to be donated to the Hiatus House in Windsor Ontario."
While not stopping there, Atallah felt that mental health was at an all-time high amid the pandemic.
"We have opened our DM's on both Instagram and Facebook for anyone who feels they need someone to talk to – absolutely no judgement, just a listening ear," she states. "We are not mental health professionals by any means, just another woman who knows what it's like. If you need a friend, we are there for you, anytime."
When asked what empowers her daily, Atallah explains her empowerment comes from her family. "My husband is my greatest supporter. He believed in my dream and did not hesitate to help me build my empire," she says. "My drive and motivation come from my little girls. I want them to grow up to be strong, independent women. Although they will have dreams, those dreams will need to be actioned to turn them into goals – then celebrate their success." To check out Sway&Co, go to their website at https://swayco.ca/