For 23-year-old local entrepreneur and artist, Viviana Velazquez, she believes her art can offer a new way of thinking for people in her community.
Velazquez, who graduated from the University of Windsor with a double major in Psychology and Visual Arts, explains that it wasn’t until after she graduated that she felt like she needed to start taking her artwork to the next level.
“I sold some paintings when I was in school, but I was always working part time and I never put my all into it,” she says. “Once I was done school, I decided to start selling and create my business.”
While describing her artwork as a direct representation of who she is as a person and what inner emotions she is going through while creating, her work also changes often as she tries to navigate through life.
“Since my work is mainly abstract, there’s a gap between the viewers and the art, I have my own interpretation of my art, which is why I created it in the first place,” she explains. “I may see something, but someone else may have a different interpretation of it. My work is different from other artists in Windsor because I don’t make people see what I want them to see. I leave it up to imagination for the viewer, to create their own interpretation of my reality from my work.”
Currently, Velazquez is working on many projects including one of her biggest commissions yet.
“The more I learn about myself the more motivated I feel to continue with this path, I believe you have to be confident in yourself in order to be successful in a business like this,” she says. “Confident with your prices, in the work itself, and your own ability to keep going. There’s been many times that I’ve posted and I don’t get much engagement, or no one wants to buy the painting but I have to push through and tell myself that it does not define me if I cannot sell a painting.” To see Velazquez's artwork, check out her Instagram @velazquezvisuals.